Tips on Making Your Own Food or Health e-book

This is a sponsored post and we thank Design Bundles for their support. 

I've written a fair few e-books, and I've also collaborated with other bloggers on community e-books, and it occurred to me that I had all this experience in my head that could be better off out of my head helping other people. Because you don't need to spend hours searching how to do something on the internet when I've done that for you over the last 10 years. Right?  

If you're thinking about creating an e-book for yourself, for a gift or for your audience - then read on. 

Photo by Spencer on Unsplash

Why create an ebook in the first place?

E-books are great. To start with they're still popular (I created my first one around eight years ago and they're still going strong). They're downloadable instantly and you can read them on anything you can read a pdf file on - a phone, computer, tablet - even a Kindle. You don't need any fancy software or monthly subscriptions to store and read them, and they're cost effective for you and for the customer. 

They're usually cheaper than actual paperback books, and there are no upfront costs or minimum order runs like there can be in publishing physical copies. You can make an e-book about anything you feel you're an expert in: health, food, recipes, spices, exercise, plumbing, watercolour painting, architecture... the list is endless. 

You can choose whether to give e-books as gifts to your subscribers for free, or sell them on an online shop. It's simple. Seriously simple. 

Onto the tips... 

1. Know your audience
Before you start creating your ebook, think about who will download it. If it's a free gift for subscribers opting in to your newsletter, you might want to keep it short and snappy - it should be a short 'taster' of the kinds of content you can provide when they join you. If you're a food blogger then something like '10 recipes for Summer' or 'My Top Ten 15-Minute Recipes' would be perfect. If it's for purchase, you'll need a longer ebook, with around 20-50 recipes in, to make it worth the while of the purchaser.

2. Know your brand
Have a think about what your design will look like and how you will tailor it to link to your blog or website. Will there be recipes or articles, or both? Who will help you write it, or will you work on the project by yourself? Which colours and logos will you use? Which writing style works best? Will there be photographs? Will it look better in a landscape or portrait format? It's important to consider all these things before you start designing your ebook or you could waste a lot of time staring blankly at your screen at endless templates and fonts.

3. Graphic design
Once you've got your content ready for your ebook you can start designing it. You can look for graphics on places like Canva, where you can easily design your pdf with multiple pages. Beware that there are some graphics, templates and photographs that you need to pay for on Canva. If you're looking for a super sharp quality, you can look up svg files, which can be rescaled upwards and will never lose their quality or pixellate. They can be used for crafts or physical printing, too. You can find free svgs from Design Bundles (they have different fonts, as well). Otherwise, you can have logos or graphics designed by a graphic designer (hello Fiverr) or make your own. It all depends on the information you're putting in to your ebook, who your audience is - as well as your budget. Carefully-placed graphics will make your ebook look professional but don't go overboard, as it will distract from what you're trying to get across and make your file size huuuuuge. You can see examples of some ebooks I've published here

4. Marketing your ebook
So you've designed your ebook. Now what? Now you need to get it out into the world. Start adding a link to the end of your emails for people to download or purchase your ebook. Write a blog post about what inspired you to write the ebook and share on social media to all your channels. You can also have affiliates for your ebook, so that if one of them recommends your book using a special link and makes a sale - in the case of sites like Gumroad and e-Junkie - they get to keep a cut of your profits (the percentage is set by you). This means that your reward other bloggers and customers for recommending your ebook and you'll gain a wider audience. (Be careful though, check out your tax laws to ensure that income from affiliates in a different state or country to you isn't taxed at a higher rate, because I found this applied in some US states while I was in the UK). You could offer a digital download on an Etsy store, athough I haven't used them for this. Also consider running giveaways on social media if it's for sale - this will drum up a lot of support and publicity about the book. 

5. Ongoing admin
You'll need to keep reminding people about your ebook, adding your carefully chosen affiliates and dealing with your customers. You might have refunds to process, or decide to have special sales throughout the year with a percentage discount - for example to coincide with Black Friday or Christmas/Boxing Day. You'll find that, far from being something you finish on a Sunday afternoon, release to the world and can forget out, your e-book will work as a kind of anchor to your other content, your social media and your followers. 

Creating your e-book is a rewarding process. Enjoy it! 

Do you have any questions about making an e-book? Let me know in the comments below and I'll do my best to answer them. I have another new e-book coming out soon and I'm always happy to help my fellow bloggers!