|Dairy Milk Bliss... unmistakably aimed at women - but does marketing gender-specific chocolates really work?|
So what's the deal with all this gender-specific advertising, and does it really work?
Personally, I'm just as likely to eat a Mars Bar as I am some flimsy chocolate wafer with 100 calories. If I like it, I'll eat it. I'm not seduced by marketing campaigns or pearlesque, pastel-coloured packaging. I wouldn't eat a chocolate bar just because it had less calories than another one - for me, chocolate is a treat and not for every day anyway. So when I eat one, I want to really enjoy it.
We seem to have 'his 'n hers' products everywhere: deoderants (even if they smell the same), cereals, crackers, biscuits. Do we really need it with chocolate, too? Now let's get the kettle on. Mine's the Yorkie.
Do you find yourself going for chocolates with gender-specific marketing? Do you really think that Yorkie bars shouldn't be eaten by girls? And does it all really matter? Let me know what you think in the comments below...